Is your CEO really your best crisis spokesperson?
Who should you put in the media spotlight when a crisis happens? Who should explain to the media what went wrong and set out what is happening to improve the situation? Who should say sorry to…
Why every little helps when it comes to crisis comms
If you are one of the many people who has turned to online supermarket shopping, you may have endured a frustrating weekend. The Tesco website and app went down on Saturday (23/10), leaving shoppers…
Naming disaster sees launch trend for all the wrong reasons
Imagine being a new start-up and almost immediately finding yourself trending on social media. Not only that, but you generate coverage in the Financial Times and Daily Mail. Sounds great,…