General media skills, Crisis management, Media Skills Training —
19 September by Adam Fisher
Communicating unpopular decisions – lessons from two big brands
Brands sometimes need to communicate decisions they know will be unpopular. And that will attract negative headlines and social media posts. Two household name companies found themselves in that…
Crisis management, General media skills —
6 April 2023 by Adam Fisher
The best of this year’s April Fools’ stunts (and the brand that found itself apologising)
It can be hard to know quite what to believe on April 1. Social media is full of organisations issuing fake announcements, mock videos and made-up press releases. At a time when it can feel like we…
Crisis management, General media skills —
7 March 2023 by Adam Fisher
What happens when you lose control of the narrative during a crisis?
One of the best ways to prepare for a crisis can be to learn from how others handled the spotlight. That can be particularly tough when a crisis is based on human tragedy. The Nicola Bulley case…
