Media Training Blog

Crisis management — 4 March by Adam Fisher

The picture that went viral and destroyed a reputation

Few people without an interest in horse racing would have heard of Gordon Elliott until recently. But one viral image has ensured he is now known across the world. And not for the reasons he, or…

Crisis management — 2 March by Adam Fisher

5 poorly handled crisis incidents and the lessons you can learn from them

Crisis management — 18 February by Adam Fisher

What you can learn from these latest off-the-cuff gaffes

Crisis management — 11 February by Adam Fisher

5 expertly handled crisis incidents and the lessons you can learn from them

Media Skills Training, Spokesperson training, Crisis management — 4 February by Adam Fisher

Why you need to stop beginning your media interviews with pleasantries

Crisis management — 19 January by Adam Fisher

Apology videos and the art of saying sorry

Apology videos can be a great way for organisations to show contrition when they are in the spotlight for the wrong reasons. Many brands and individuals are now using them when they find themselves…

Crisis management — 7 January by Adam Fisher

The story of the inflatable costume that triggered a crisis

When a staff member dressed up as a Christmas tree and strolled through a hospital’s emergency department, it was intended to spread a little festive cheer. But it ended up spreading something much…

Crisis management — 30 November 2020 by Adam Fisher

An unconvincing apology and the two-letter word you need to avoid

Crisis management — 25 November 2020 by Adam Fisher

Have you included a data breach in your crisis plan?

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