Media Skills Training, Crisis management, Spokesperson training —
9 June by James White
What you can learn from how one boss announced the loss of 390 jobs
Announcing a reduction to your workforce is a daunting and unpleasant challenge for any leader and organisation. It is even harder if just a couple of months earlier you had promised those same…
Crisis management, General media skills —
13 May by James White
The ‘Stay Alert’ fail and how to create an effective message
You probably don’t need us to tell you that the government’s latest coronavirus messaging has been met with a chorus of disapproval. Not only has there been a huge backlash on social media and in…
Crisis management —
11 May by James White
How a brand's good intentions triggered a reputational crisis
During this time of global crisis, many brands have been thinking of ways they can help out and show social responsibility. Nike, for example, recently announced it was donating 30,000 trainers to…
