Media Skills Training, Crisis management —
4 December by Adam Fisher
Come on Eileen – why we still show this terrible interview on our courses
Observing one of our recent media training courses, I saw an interview I hadn’t seen before. It was shown towards the end, as the course touched on crisis communication and how to manage interviews…
Crisis management, Social media —
11 November by Adam Fisher
Doughnut saga turns into sweet PR success story
Have you heard the story about a doughnut company which almost turned a human-interest story into a reputational disaster but ultimately enjoyed the sweet taste of PR success? Krispy Kreme has…
General media skills, TV interview skills, Crisis management —
8 November by Adam Fisher
Weird reaction pushes citizen journalism interview to wider audience
We thought we had seen it all when it comes to doorstep interviews disasters. Over the years we’ve seen hands placed over cameras, microphones pushed away, spokespeople completely ignoring the media…
