Lessons from a $2 billion typo
It has been quite the wild ride for Lyft. A typo in a press release told investors of the ride-hailing company it expected profit margins to increase at a rate far higher than was real. An extra…
Join thousands of fellow comms, PR and media professionals
Get expert media training, crisis communication, social media and presentation skills tips, case studies and advice in your mailbox three times a week.
Thanks for joining us at Media First. Keep an eye out for our emails.
Are positive stories newsworthy?
Browse our library of free downloadable content. Our magazine and eBooks are packed with tips and advice to help you communicate better.VIEW ALL
How to pitch your news story ideas: expert advice from journalists
Pitching isn’t easy, is it? It can be hard to know which journalists to target. And it can be even trickier to grab their attention. The good news is journalists want to receive…
We bet we can show you how to avoid making this media interview gaffe
“I was taken by surprise”. That’s the excuse offered by Rishi Sunak after he was widely criticised for making a “cruel” bet during a TV interview. But should someone who gives many media interviews…
Every company spokesperson can learn from this costly media mistake
Innocuous questions stump spokesperson
The biggest fear delegates on our media training courses often have about interviews is being asked difficult questions they don’t know how to answer. It’s an understandable concern. And one that…