Media First provides bespoke media and communications training to ensure your message is heard

The importance of body language

Viewers judge a person in the first 30 seconds of watching a programme and body language is a crucial factor in making a positive impression. In this video, Siân Jones, a working journalist and television pres…

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How to handle the sofa interview

Don’t get lulled into a false sense of security by the comfy looking sofa when you are invited into a television studio. You are there to do an interview and it is an opportunity to get your message across wit…

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The importance of pitch, pace and tone

Delivering your key message in a dull, flat, monotone way will ensure it falls on deaf ears. You need to inject passion, enthusiasm and energy in your voice to engage the audience during the interview. In thi…

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Media training: Down the line interviews

Down the line interviews are becoming increasingly common, particularly on 24 hour news channels. These can feel particularly awkward for the interviewee as you cannot see the person you are talking to. But t…

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What to wear on TV

Your organisation is in the news and the communications team has put you forward as the spokesperson for a television interview. You have had your media training, are well briefed and feeling confident that yo…

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Delivering a good sound bite in a pre-recorded interview

Being asked for a sound bite during a pre-recorded interview is a great opportunity to get your message across clearly and concisely. Easier said than done? Don’t worry. One of our expert trainers, Siân Jones…

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What does the media landscape look like today?

The media landscape has changed dramatically in the past few years. But what does that mean for your organisation? In this short video, Journalist and trainer Paul Brennan guides you through exactly what has ch…

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What makes a story newsworthy?

What makes a story newsworthy? We use something called the TRUTH test on our media training courses to show what journalists look for in a story. Here’s our journalist tutor Paul Brennan to guide you through wh…

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How to prepare for a media interview

We’re sure you know that you cannot wing a media interview and that you need to prepare thoroughly. But what does good preparation look like? Journalist and trainer Paul Brennan is here to guide you through wha…

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The bridging technique

You’ve probably seen politicians dodge difficult questions. But is it an approach other spokespeople should take? In this short video, Paul Brennan, one of our current working journalist tutors, outlines the be…

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Crisis management — 16 October by Adam Fisher

Promotional tour shows how to make a crisis worse

General media skills, Spokesperson training, Radio interview skills — 11 October by Adam Fisher

Interview highlights the risk of waxing lyrical on wider issues

Spokesperson training, TV interview skills, General media skills — 9 October by Adam Fisher

Refusal to answer key question makes spokesperson appear evasive

It was billed as a ‘world exclusive’ interview with ‘the most talked about woman’ in Britain. After weeks of detailed reports about the nature of her relationship with Boris Johnson, Jennifer Arcuri…