Videos

The importance of body language

Viewers judge a person in the first 30 seconds of watching a programme and body language is a crucial factor in making a positive impression. In this video, Siân Jones, a working journalist and television pres…

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How to handle the sofa interview

Don’t get lulled into a false sense of security by the comfy looking sofa when you are invited into a television studio. You are there to do an interview and it is an opportunity to get your message across wit…

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The importance of pitch, pace and tone

Delivering your key message in a dull, flat, monotone way will ensure it falls on deaf ears. You need to inject passion, enthusiasm and energy in your voice to engage the audience during the interview. In thi…

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Media training: Down the line interviews

Down the line interviews are becoming increasingly common, particularly on 24 hour news channels. These can feel particularly awkward for the interviewee as you cannot see the person you are talking to. But t…

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What to wear on TV

Your organisation is in the news and the communications team has put you forward as the spokesperson for a television interview. You have had your media training, are well briefed and feeling confident that yo…

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Delivering a good sound bite in a pre-recorded interview

Being asked for a sound bite during a pre-recorded interview is a great opportunity to get your message across clearly and concisely. Easier said than done? Don’t worry. One of our expert trainers, Siân Jones…

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The importance of brand image

What’s your brand image? Do you have a good reputation among your customers and the media? In this short video, journalist and trainer Judy Aslett outlines why brand image is crucial and how a good reputation c…

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Dynamic Online Communication

Communicating with your teams effectively during coronavirus and beyond. As self-isolation and working from home becomes the new norm online communication is flourishing. So, how can we ensure we stay connecte…

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Spokesperson training, General media skills, Media Skills Training — 6 July by James White

The coronavirus words and phrases you need to stop using immediately

Spokesperson training, Radio interview skills, General media skills — 2 July by James White

Interview crumbles as spokesperson fails to produce examples

General media skills, Spokesperson training — 29 June by James White

Why it is more important than ever to show rather than tell

This weekend marks a significant next step in the easing of lockdown restrictions. Pub, cafes, restaurants, cinemas, hotels, caravan parks, theme parks and bingo halls are among the businesses and…