Viewers judge a person in the first 30 seconds of watching a programme and body language is a crucial factor in making a positive impression. In this video, Elisa Colton, a working journalist and television pr…
Read moreDon’t get lulled into a false sense of security by the comfy looking sofa when you are invited into a television studio. You are there to do an interview and it is an opportunity to get your message across wit…
Read moreDelivering your key message in a dull, flat, monotone way will ensure it falls on deaf ears. You need to inject passion, enthusiasm and energy in your voice to engage the audience during the interview. In thi…
Read moreDown the line interviews are becoming increasingly common, particularly on 24 hour news channels. These can feel particularly awkward for the interviewee as you cannot see the person you are talking to. But t…
Read moreYour organisation is in the news and the communications team has put you forward as the spokesperson for a television interview. You have had your media training, are well briefed and feeling confident that yo…
Read moreBeing asked for a sound bite during a pre-recorded interview is a great opportunity to get your message across clearly and concisely. Easier said than done? Don’t worry. One of our expert trainers, Elisa Colt…
Read moreWhat’s your brand image? Do you have a good reputation among your customers and the media? In this short video, journalist and trainer Victoria Smith outlines why brand image is crucial and how a good reputatio…
Read moreCommunicating with your teams effectively during coronavirus and beyond. As self-isolation and working from home becomes the new norm, online communication is flourishing. So, how can we ensure we stay connect…
Read moreSociety can often appear to be more divided and polarised than ever. And it can feel like plenty of negativity surrounds ‘wokeness’. So, should brands stop raising awareness of injustices and avoid…
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