Videos

How a misplaced comment cost a business £500M

We recently caught up with Gerald Ratner and got the inside story on his infamous remarks at the IOD Annual Convention in 1991 and the damage that those comments caused.

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The nightmare doorstep interview

Preparation is the key to a successful interview. But sometimes, particularly in a crisis situation, there in no time to prepare as the media are on your doorstep. How do you manage this challenging situation?…

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The importance of pitch, pace and tone

Delivering your key message in a dull, flat, monotone way will ensure it falls on deaf ears. You need to inject passion, enthusiasm and energy in your voice to engage the audience during the interview. In thi…

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What to wear on TV

Your organisation is in the news and the communications team has put you forward as the spokesperson for a television interview. You have had your media training, are well briefed and feeling confident that yo…

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How should you communicate when a crisis strikes your organisation?

How should you communicate when a crisis strikes your organisation? In this short video, journalist and trainer Paul Brennan outlines what needs to be included in your crisis communication and t…

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How to handle a crisis in the media

Would you know how to react when the worst happens? Crises can strike all organisations, no matter how big or small. Preparation is key. In this short video, journalist and trainer Judy Aslett reveals how you c…

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The importance of brand image

What’s your brand image? Do you have a good reputation among your customers and the media? In this short video, journalist and trainer Judy Aslett outlines why brand image is crucial and how a good reputation c…

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How to handle a doorstep interview

Could you cope with journalists gathering outside your front door? Doorstep interviews are particularly daunting and have tripped up many spokespeople. In this short video, journalist and trainer Judy Aslett st…

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Spokesperson training, Media Skills Training, TV interview skills, Radio interview skills — 16 September by James White

What's better: Online or face-to-face media training?

Media Skills Training, Spokesperson training — 14 September by James White

13 more bridging phrases and how to use this key media training technique well

General media skills, Spokesperson training — 9 September by James White

6 ways to gain media coverage when you don’t have any news

Sometimes there are plenty of things for your organisation to shout about and use to try to gain crucial media coverage. But what happens when you don’t have any new products, services or major…