Videos

How a misplaced comment cost a business £500M

We recently caught up with Gerald Ratner and got the inside story on his infamous remarks at the IOD Annual Convention in 1991 and the damage that those comments caused.

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The nightmare doorstep interview

Preparation is the key to a successful interview. But sometimes, particularly in a crisis situation, there in no time to prepare as the media are on your doorstep. How do you manage this challenging situation?…

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The importance of pitch, pace and tone

Delivering your key message in a dull, flat, monotone way will ensure it falls on deaf ears. You need to inject passion, enthusiasm and energy in your voice to engage the audience during the interview. In thi…

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What to wear on TV

Your organisation is in the news and the communications team has put you forward as the spokesperson for a television interview. You have had your media training, are well briefed and feeling confident that yo…

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How should you communicate when a crisis strikes your organisation?

How should you communicate when a crisis strikes your organisation? In this short video, journalist and trainer Paul Brennan outlines what needs to be included in your crisis communication and t…

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How to handle a crisis in the media

Would you know how to react when the worst happens? Crises can strike all organisations, no matter how big or small. Preparation is key. In this short video, journalist and trainer Judy Aslett reveals how you c…

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The importance of brand image

What’s your brand image? Do you have a good reputation among your customers and the media? In this short video, journalist and trainer Judy Aslett outlines why brand image is crucial and how a good reputation c…

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How to handle a doorstep interview

Could you cope with journalists gathering outside your front door? Doorstep interviews are particularly daunting and have tripped up many spokespeople. In this short video, journalist and trainer Judy Aslett st…

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Crisis management — 15 June by Adam Fisher

What can other organisations learn from BrewDog’s sobering social media storm?

Spokesperson training, General media skills, Media Skills Training — 10 June by Adam Fisher

What can we learn from the tennis star who didn’t want to talk to the media?

General media skills, Media Skills Training — 8 June by Adam Fisher

What do journalists want from PR pros?

Wouldn’t it be good to know what journalists look for in press releases and story pitches? Perhaps understand more about why some go on to achieve great coverage, and others are instantly…