Media First provides bespoke media and communications training to ensure your message is heard

How a misplaced comment cost a business £500M

We recently caught up with Gerald Ratner and got the inside story on his infamous remarks at the IOD Annual Convention in 1991 and the damage that those comments caused.

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The nightmare doorstep interview

Preparation is the key to a successful interview. But sometimes, particularly in a crisis situation, there in no time to prepare as the media are on your doorstep. How do you manage this challenging situation?…

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The importance of pitch, pace and tone

Delivering your key message in a dull, flat, monotone way will ensure it falls on deaf ears. You need to inject passion, enthusiasm and energy in your voice to engage the audience during the interview. In thi…

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What to wear on TV

Your organisation is in the news and the communications team has put you forward as the spokesperson for a television interview. You have had your media training, are well briefed and feeling confident that yo…

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How should you communicate when a crisis strikes your organisation?

How should you communicate when a crisis strikes your organisation? In this short video, journalist and trainer Paul Brennan outlines what needs to be included in your crisis communication and t…

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How to handle a crisis in the media

Would you know how to react when the worst happens? Crises can strike all organisations, no matter how big or small. Preparation is key. In this short video, journalist and trainer Judy Aslett reveals how you c…

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The importance of brand image

What’s your brand image? Do you have a good reputation among your customers and the media? In this short video, journalist and trainer Judy Aslett outlines why brand image is crucial and how a good reputation c…

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How to handle a doorstep interview

Could you cope with journalist gathering outside your front door? Doorstep interviews are particularly daunting and have tripped up many spokespeople. In this short video, journalist and trainer Judy Aslett ste…

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Why simple language in media interviews matters

Should you use the same language you would use talking to a friend when you are giving a media interview? You might be surprised by our answer. In this short video, journalist and trainer Chris Maughan explains…

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How to handle unwanted questions from journalists

What would you do if a journalist asked a question you really don’t want to answer? Would you storm off? Hopefully not, but other spokespeople have in the past. In this video, journalist and trainer Chris Maugh…

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Crisis management — 16 October by Adam Fisher

Promotional tour shows how to make a crisis worse

General media skills, Spokesperson training, Radio interview skills — 11 October by Adam Fisher

Interview highlights the risk of waxing lyrical on wider issues

Spokesperson training, TV interview skills, General media skills — 9 October by Adam Fisher

Refusal to answer key question makes spokesperson appear evasive

It was billed as a ‘world exclusive’ interview with ‘the most talked about woman’ in Britain. After weeks of detailed reports about the nature of her relationship with Boris Johnson, Jennifer Arcuri…