Nail your next media interview
Our practical and realistic media training will help you and your spokespeople to communicate confidently and persuasively during interviews with journalists.
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Better understand what the media and journalists look for and need
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Deliver memorable messages that support your organisations goals
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Refine comms skills that easily transfer across your working life
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Feel confident and prepared to face the media and tell your story
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Develop the skills to handle awkward and uncomfortable questions
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Gain greater brand awareness and trust
TESTIMONIALS
What our delegates think
View over 1,500 customer reviews on Coursecheck
Extremely beneficial. I learned many helpful techniques to use in future media situations. The trainers were authentic and clearly experienced in ensuring any areas we felt we needed support with, were covered. Thanks guys, I can actually say I enjoyed the experience!
Our trainers were lovely and supportive. I appreciated being in smaller groups and remaining those groups throughout. I was very nervous to start with but I felt supported and by the end I felt so much better about doing media.
I would definitely recommend Media First’s training to others. Our trainers were friendly, enthusiastic and professional and all of our group found the day really useful, no matter how much previous interview experience each person had.
Booking training and being interviewed by journalists doesn't have to be hard or stressful
Our courses have helped thousands of organisations prepare for television, radio, print and podcast interviews.
Whether we are interviewing a delegate in one of our radio or TV studios, door-stepping them outside your offices or putting them through their paces with an online down-the-line interview, participants will develop their skills in a real-life setting.
How it works
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Step 1: Get in touch with us
Submit your contact form or schedule a free meeting with us.
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Step 2: We handle the details
We will guide you through the briefing and booking process leaving no stone unturned.
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Step 3: Media and PR success
Revel in the glory of booking the best media training available and watch your external and internal reputation grow.
TEAM
Experts Guiding You Towards Success
Our team of experienced trainers, journalists, PR and communication professionals, account managers and administrators make booking effective communications training easy, quick and pleasurable.
Jim Rosenthal
Jim began his career in local newspapers and BBC local and national radio before becoming one of the best known presenters of television sport in Britain.
Keme Nzerem
Keme is an award-winning news and current affairs television correspondent and presenter who has worked for Channel 4 News and ITV News for two decades.
Lawrence McGinty
A multi-award winning journalist, Lawrence is the former Science and Medical Editor for ITV News and chair of the Medical Journalists' Association.
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Find your style
Empowering you to find your own words and manage challenging questions in line with corporate messaging. We do not create media trained talking robots.
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Safe practice with journalists
Face off and learn with over 30 tutor journalists from national, regional, trade and local media.
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Realistic studio setting
Get into the spotlight in our purpose built TV, radio and podcasting studios. Or let us bring our tech to you.
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At your convenience
In-person, online and blended training options means you can access training when and where you need it.
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Created for you
All our training is individually tailored to fit your approach, meet your goals and exceed your expectations.
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Continuous professional development
A comprehensive feedback package, along with our online CPD options mean you never stop learning.
Frequently Asked Questions
We will work with you to build a course that meets your needs and requirements and those of your delegates.
How that training is delivered is entirely up to you but we will guide you based on over 40 years of experience.
Where does in-person training take place?
In-person training remains our most popular way of delivering training.
We can deliver training at your offices anywhere in the world.
And we know people love the opportunity to put their skills to the test in broadcast-quality studios, whether it is at our office in Reading or one of our studios in London or across the country.
Here's our guide to helping you choose the right location for your face-to-face training.
Wherever it takes place, your delegates will be able to look forward to personal coaching and feedback, together with seamless playbacks of their interviews, ensuring they reach their training goals.
Can you deliver training by Zoom / Teams / Webinar?
Our videoconferencing options allow delegates to access all the brilliant media training we provide in our classrooms and studios from anywhere in the world, without having to travel.
Online sessions are typically shorter, with more breaks and a greater focus on one-to-one coaching.
But they still include everything you’ve come to expect from our face-to-face training, with practical sessions that are recorded for playback and coaching, and full-written feedback of every delegate’s performance issued after the course.
The training is delivered by current working journalists who are all kitted out with professional video, audio and lighting setups and high-speed internet.
And they are supported by our in-house technical team to ensure the training isn’t interrupted by any annoying glitches.
Online training can be really effective and, because we know comms teams often like to observe our training, we’ve made sure you can dip in and out of the session at your convenience.
The training is delivered by current working journalists and other communications experts with professional video, audio and lighting setups and high-speed internet. And they are supported by our in-house technical team to ensure the training isn’t interrupted by annoying glitches.
What ongoing support will delegates receive after training?
Whatever media training course option works best for you, your delegates can look forward to a training course that is more than a training day.
Your delegates will have access to our online refresher course for 12 months after their time with us.
This will help them refresh their learning and skills ahead of media opportunities and stay on top of all the good stuff they learned with us.
Here are just a few:
- Detailed post-course feedback
- Access to Thirty Seven - our dedicated AI Coach bot.
- Recordings of all of your broadcast media interviews
What makes our media courses different?
At Media First, we know that if you're thinking about sending your senior delegates to train with us you'll want some reassurance that they will be well looked after and receive the highest quality training.
Here's our guide to help you find the best media training. Then you may be wondering how we go about preparing for your media training course. You may want to know what it feels like to be on a media training course and what your delegates will learn on a typical course.
After all, media training can be a nerve-wracking experience for even the most experienced spokesperson.
That's where our experienced team of working journalists and trainers comes in.
We have been delivering media training for more than 40 years and currently work with more than 40 of the FTSE 100.
How will you tailor the training to our organisation or sector?
We believe media courses can take many different forms.
You may have experienced spokespeople who want to refresh their media skills ahead of a crucial announcement. Maybe you want to increase your pool of media spokespeople who can help tell your story. You might want to improve the media handling skills of your comms team so they can better manage enquiries from journalists.
Whatever you need, our dedicated account managers will devise a course that meets your requirements and exceeds your expectations.
It will be delivered by one of our experienced journalist tutors who will be supported by off-site telephone journalists and camera technicians with all equipment.
If spokespeople have a good understanding of the media, we can build practice interviews into the training and testing.
But not all the messaging we help our clients with is for the media. If we are preparing messages for an internal audience, for example, we may include elements of our presentations skills training in the programme.