Home > Thirty Seven > Skill sets
Like a journalist trainer who never goes home
Privately practice and get instant feedback on your interview skills with an AI journalist who adapts to your responses and asks realistic interview questions.
Thirty Seven is powered by the experience, training and unique methodology of Media First – a company that has been providing media training for the past 40 years, including for 40 of the FTSE 100.
It mimics journalists to ask the questions you are likely to face in a real interview and provides instant feedback on your performance.
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Landing your talking points and messages
Media interviews demand tight messages to ensure they resonate and are memorable.
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Honing your Bridging and interview skills
Bridging is a fundamental media training technique. It is easy to learn but difficult to apply subtly and effectively without regular practice.
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Engaging your audiences
Look good on TV and sound good in radio, podcast and print interviews.
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Interviews with different styles of journalists
Test yourself in interviews with a range of different AI journalists. You can select different interview styles from friendly and inexperienced right through to abrupt and subject-matter experts.
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Interviews on real-life work-based scenarios
Upload your press release, messaging documents or statements and Thirty Seven will interview you on your content.
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Warm up ahead of real-life media appearances
Test your skills and build you confidence ahead of your next crucial media appearance.
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Crisis and proactive interviews
Whether you have a good news story to share or are making headlines for the wrong reasons, Thirty Seven will ensure you are ready to thrive in the spotlight.
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Pitching your story ideas to journalists and editors
How can you grab the attention of the media? Put your skills to the test with AI-powered robots and editors and convince them to cover your story.
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Post-interview analysis and coaching
Media interview feedback is crucial. But it can feel awkward. Build your confidence and skills by providing feedback to AI spokespeople.
Can AI really improve public speaking skills?
We get it. It does sound a bit weird. But this is no ordinary AI tool.
Thirty Seven combines Media First’s four decades of presentation skills training experience and expertise, together with its tried and tested methodology, with cutting-edge AI technology.
It allows you to practice your speech and instantly receive expert, private and judgement-free feedback.
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Presenting to clients
It can feel daunting. Can you convince clients your product or service is the right fit and showcase your expertise?
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Pitching to investors and stakeholders
Presenting to investors takes skill, confidence and an understanding of expectations. Captivate our AI-investors and gain the real-world outcomes you want.
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Trainer presentations
Build confidence in your delivery and create captivating and consistent training sessions.
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Online, on-stage presentations and talks
Different formats demand different approaches. Learn to master delivering presentations across a range of situations and channels.
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Storytelling that engages audiences
People love stories about people. Stories create credibility and rapport – and enable speakers to find common ground with their audience.
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Handling Q&A sessions
Audience questions can feel scary – what happens if you don’t know how to answer them? Learn how to master question and answer sessions and prevent them from becoming a presentation distraction.
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Projecting confidence and enthusiasm
Look and sound confident during presentations and improve your performance by infusing enthusiasm.
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Adapting to different audience types
Presenting is not a one-size-fits-all activity. Learn how to tailor your style and skills and create the right impact for every audience.
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Warm up ahead of real-life appearances
Just like any skill, presentation skills demand regular practice. Doing it effectively will boost confidence and set you apart.
Can AI really help humans be better managers?
It can when built on the expertise of a training company that has delivered leadership and management training for the past 25 years.
The experts from The BCF Group have poured their experience, insight and methodology into Thirty Seven to create an AI companion for managers that seamlessly blends artificial and human intelligence.
Did you know that accidental managers with no formal training are contributing to one in three workers quitting?
Worrying isn’t it. But it doesn’t have to be this way.
Thirty Seven is an AI-powered training companion that is always there to help, assist and encourage managers to get better.
It never clocks off.
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Delivering positive feedback and recognition
Delivering positive feedback well boosts productivity, raises standards and promotes personal development.
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Addressing performance issues and giving constructive criticism
This can feel daunting for managers. But providing effective feedback is vital for employee motivation and productivity.
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Conducting performance reviews
No one likes a micromanager. But people need to know they are on the right track. Are your performance reviews well-structured and effective?
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Setting clear expectations and goals
If team members don’t know what you expect from them, it is hard for them to meet your expectations.
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Providing coaching and development opportunities
Coaching is booming in the workplace. Doing it effectively empowers team members and builds a more confident workforce.
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Delegating tasks effectively
To be a great manager, you need to be able to delegate well. Moving from doing to leading takes practice.
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Motivating and engaging employees
Motivated team members are more likely to work at a high standard and put more effort into tasks.
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Managing and preventing conflict within a team
Unresolved conflict drains productivity and morale. It can lead to an increase in absenteeism and turnover rates.
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Communicating organisational changes
Change can feel unsettling. Communicating it effectively removes rumour, misunderstanding and distrust.
As weird as it sounds, AI can make leaders more human
But AI is only good as the input you give it.
Thirty Seven is built on The BCF Group’s 25 years of experience in helping some of the UK’s biggest brands develop their leaders.
The invaluable knowledge, insight and experience of its tutors have been cleverly combined with the latest Ai tech to create a companion for your leaders that seamlessly blends artificial and human intelligence.
Today’s fast-paced and ultra-competitive world means strong leaders have never been in more demand.
Relationship building, decision-making, leadership style and the ability to empower others are vital leadership skills.
Thirty Seven plays a crucial role in nurturing these qualities, ensuring leaders unlock their potential and are equipped for the challenges of tomorrow.
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Inspiring and motivating a team during a project
Motivation is an essential leadership skill that encourages team members to improve their performance and exceed targets.
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Leading effective team meetings
Are your team meetings collaborative, productive and inclusive? Or are they meetings people dread?
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Building consensus and facilitating decision-making
A diversity of ideas can lead to better decisions. Are you involving everyone in your team to drive innovation and overcome challenges?
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Communicating change and navigating uncertainty
Change can feel unsettling. Communicating it effectively removes rumour, misunderstanding, uncertainty and distrust.
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Giving constructive feedback to team members
The modern world of work is fast. But it is crucial leaders remember to celebrate their team’s achievements and milestones effectively.
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Recognising and celebrating team accomplishments
The modern world of work is fast. But it is crucial leaders remember to celebrate their team’s achievements and milestones effectively.
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Communicating with stakeholders at all levels
Regular, transparent and effective communication builds trust and engages stakeholders in discussions and decisions.
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Delivering more effective presentations and town halls
Leaders need strong presentation skills to connect, guide and inspire their teams and beyond.
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Communicating your vision
You can’t make your vision a reality on your own. You need buy-in, understanding and enthusiasm.
Isn’t coaching profoundly human?
Isn’t coaching profoundly human?
We know what you're thinking – AI doesn’t seem to fit with the ethos of coaching being human and nuanced.
But this is not about replacing humans with robots.
It is about AI software that assists coaches and helps them get better. And Thirty Seven has a human heart.
It is built on the BCF Group’s 25 years of experience in delivering bespoke and Institute of Learning and Management accredited coaching courses.
In that time, it has helped thousands of people become coaches.
And that expertise, wisdom and unique methodology is now available 24/7 when you subscribe to Thirty Seven.
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Conducting one-on-one coaching sessions
Practice makes perfect. Like muscles, coaching skills need regular training and practice to develop and grow.
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Providing guidance and support to coaching clients
Build strong relationships with your coaching clients by understanding their needs, aspirations and challenges. And create a safe place where they can share their thoughts and ideas.
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Asking powerful questions to encourage reflection
Good coaching is built on the right questions. Ask the questions that encourage clients to think differently, explore new possibilities and unlock their potential.
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Helping clients identify their strengths and weaknesses
When coaching, 80% of the speaking must be done by the person being coached. Practising this with Thirty Seven will strengthen your ability to be the best coach possible.
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Setting goals and creating action plans
Practice using goal-setting tools, like the GROW model, to help your client set and define goals and action plans.
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Providing encouragement and motivation
Ensure your clients remain motivated to achieve goals and overcome challenges.
Networking effectively can accelerate careers and create lots of opportunities.
But it can also feel awkward and uncomfortable.
And it one of those skills few of us are born with.
But you can learn to love it, and networking skills can be developed and finessed with practice.
And our AI makes it that bit easier.
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Building stronger business connections
Effective networking can open doors to people you may otherwise struggle to speak to.
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Confidence building
The more you try it and the more practice you have, the more comfortable you will feel out of your confidence zone.
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Master first impressions
Research suggests we take as little as 39-100 milliseconds to make a judgement about someone new. That doesn’t sound fair. But you can enhance your first impressions.
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Developing rapport
Rapport is the foundation of lasting external and internal relationships. It facilitates collaboration, unlocks mutual trust, and enhances communication skills.
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Reading the room
The ability to read the room builds connections. Pick up on subtle signals and cues and know when and how to adapt your approach.
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Being memorable
Being remembered is the ultimate networking aim. Become the person your network thinks about when they need what you do.
Imagine having an expert coach listen in to every sales call and provide detailed coaching to improve sales.
Sounds like the dream, doesn’t it.
And Thirty Seven can help you get there.
Our cutting-edge AI technology brings you access to realistic roleplay scenarios and can also be connected to Zoom and Teams to provide instant feedback to ensure your sales teams thrive.
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Building rapport and trust
Trust is the foundation of lasting customer relationships. Can your sales team go beyond product knowledge and build connections?
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Perfect pitches
A pitch can make or break a deal. Are your sales team pitches as effective as they could be?
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Improving listening skills
Listening sounds simple. But are your sales employees really listening or thinking about what to say next?
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Enhanced communication skills
Good communication skills close deals, build relationships and create a better understanding of customer needs.
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Booking follow up calls
Research shows 60 per cent of customers say ‘no’ four times before they say ‘yes’. So, the sales follow-up is vital. Do your sales teams have the persistence and skills to 'take final responsibility' for what happens next?
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Closing sales
The ultimate aim. But are your sales teams making the most of every potential opportunity?
Making customers feel valued and looked after is often a differentiator.
But preparing your employees for all the different customer interactions they could face can be tricky and expensive.
Until now.
Our clever AI puts your teams through their paces with realistic challenges and situations. And it is available whenever and wherever you need it.
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Resolving customer complaints
Deal with complaints effectively to maintain a good reputation and keep customers coming back.
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De-escalating tense situations
Learn and test de-escalation approaches to better deal with conflict and upset customers.
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Providing empathetic and helpful responses
Empathy and customer service go hand in hand. Do your employees understand the emotions of customers and respond with compassion?
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Communicating clearly and concisely
Are your employees using simple, direct and polite language? Or are they relying on jargon and complex terminology that can create misunderstandings?
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Offering solutions and resolving issues effectively
Problem-solving shows your customers you care and want to meet their needs. Do your employees actively engage in problem-solving to tackle the issues and concerns faced by customers?
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Managing customer expectations
Managing expectations is crucial to customer retention. Are your employees managing expectations effectively? Are they making unrealistic promises? Do they strive to go beyond what is expected?
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Maintaining professionalism under pressure
When the heat is on and tensions are raised, customer services can crumble. It is a high-stakes environment. Can your team perform under pressure and maintain the standards you expect?
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Building rapport
Developing rapport helps build customer trust, earn respect and improve satisfaction rates.
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Emotional intelligence and empathy
Emotional intelligence helps customer service teams recognise and understand the emotions of others, remain calm and guide them to the best outcomes.