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Media interview preparation
Like a journalist trainer who never goes home
Privately practice and get instant feedback on your interview skills with an AI journalist who adapts to your responses and asks realistic interview questions.
Thirty Seven is powered by the experience, training and unique methodology of Media First – a company that has been providing media training for the past 40 years, including for 40 of the FTSE 100.
It mimics journalists to ask the questions you are likely to face in a real interview and provides instant feedback on your performance.
Warm up ahead of real-life media appearances
Land your message
and stay on track
Make your message resonate, build confidence and avoid the 'while you're here' rabbit-holes.
Engage your audience
Look and sound good in the spotlight, whether you have good news, or you're dealing with a crisis.
Pitch your story to the media
How can you grab the attention of the media? Try your story and see how it lands with a range of media.
Different styles of journalist
Select different interview styles from friendly and inexperienced, right through to abrupt and subject experts.
Thirty Seven provides instant written and graphical feedback on:
Tone of voice
Do you sound scripted, formal and cold?
Or are you striking a professional and reassuring human tone that tells your employees you care?
Your message
Whether you are briefing your team, providing feedback or communicating change, what message is landing with your audience?
Is it clear? Does it inspire? Is it emotionally engaging?
Eye contact
Poor eye contact and wandering eyes can make you look shifty, uncomfortable and distracted. And your team members will wonder what else you are looking at.
Communication style
Is your style having the right impact?
Can you change your style to match the situation or decision that needs to be made?
Use of filler and weak words
Excessive use of filler words can distract and cause audiences to stop listening and switch off.
How you cope under pressure
Can you keep your composure and remain level-headed during high-pressured and demanding situations and communicate effectively?
Managing awkward questions
Can you handle challenging questions that put you on the spot? What about questions you don’t have the information to answer?
Use of management methodology
What management technique and methodology do you use?
Do you use the BCF Group’s Situation Behaviour Impact model to create clear, focused communication?
Questions asked
Asking the right questions enables managers to make better decisions.
Are you asking enough? Are they open and curious questions that encourage the sharing of thoughts and information?
