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Your AI-powered training companion

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Media First training is now truly continuous with our AI-powered communications and coaching companion Thirty Seven.

When your training day is over you can now keep practising on a whole range of skill sets and at your time and pace.

Or purchase Thirty Seven separately and take full control of your learning from start to finish.

From media training to sales training.
Leadership skills to presentation skills.

Learn to speak, present, and lead with confidence

Choose your scenario, choose your characters and play out realistic role plays with judgement free feedback to help you stay fresh.

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Learn to speak, present, and lead with confidence 

Choose your scenario, choose your characters and play out realistic scenarios with judgement free feedback to help you stay fresh.

Managing and preventing conflict within a team

Conducting performance reviews

Interviews with different styles of journalists

Warm up ahead of real-life media appearances

Online, on-stage presentations and talks

Pitching to investors and stakeholders

Handling Q&A sessions

Developing rapport

Master first impressions

Leading effective team meetings

Giving constructive feedback to team members

Communicating change and navigating uncertainty

Providing encouragement and motivation

Conducting one-on-one coaching sessions

Communicating clearly and concisely

Offering solutions and resolving issues effectively

Welcome to a future of not forgetting

We forget up to 70% of new information within 24 hours if we don’t reinforce it.

This presents a major challenge.

If employees forget most of what they learn, how can organisations ensure their training is truly effective?

Thirty Seven is an AI-powered learning reinforcement platform designed to help organisations and individuals overcome skill fade by embedding learning into everyday habit.

TESTIMONIALS

What our delegates think

Trustpilot 5 stars

View over 1,700 customer reviews on Coursecheck

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"Thirty Seven is a game-changer - I can't speak highly enough of it

It is incredibly clever and gives you the ability to keep working on your media skills and receive detailed and insightful feedback on your performance.

As a result of making time to practice using Thirty Seven, I feel much more confident about the idea of taking part in media interviews."

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Greg Ross-Sampson, Chief Executive, British Psychoanalytic Council

Instant judgement-free feedback

Here's why Thirty Seven works:

Spaced repetition

Instead of a one-off training session, Thirty Seven ensures employees revisit key concepts before they fade. This aligns with research, which shows that reviewing information at strategic intervals strengthens memory retention.

Microlearning

Rather than overwhelming employees with long courses, Thirty Seven delivers bite-sized learning modules that fit into busy schedules. These short, focused lessons are scientifically proven to improve retention.

AI-Driven Personalisation

Not everyone learns at the same pace. Thirty Seven uses AI to track individual progress and adapts the learning journey accordingly - reinforcing weaker areas while optimising review schedules.

Real-World Application

Thirty Seven doesn’t just focus on passive learning; it encourages employees to actively apply their knowledge through scenario-based exercises, quizzes, and interactive challenges. This helps move information from short-term to long-term memory.

Seamless Integration 

Training shouldn’t feel like a separate activity - it should be part of an employee’s daily routine. Thirty Seven integrates with tools like Microsoft Teams and Zoom, delivering real-time feedback and learning reinforcements.

Judgement-free feedback

Thirty Seven users receive instant feedback on their performance. By giving your team the autonomy and control to practice when they need to they will be more likely to retain the skills learnt during training.