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Coaching skills

Isn’t coaching profoundly human?

We know what you're thinking – AI doesn’t seem to fit with the ethos of coaching being human and nuanced.

But this is not about replacing humans with robots.
It is about AI software that assists coaches and helps them get better. And Thirty Seven has a human heart.

It is built on the BCF Group’s 25 years of experience in delivering bespoke and Institute of Learning and Management accredited coaching courses.

In that time, it has helped thousands of people become coaches.

And that expertise, wisdom and unique methodology is now available 24/7 when you subscribe to Thirty Seven.

When coaching, 80% of the speaking must be done by the person being coached. Strengthen your ability to be the best coach possible.

One-on-one coaching

Practice makes perfect. Like muscles, coaching skills need regular training and use to develop and grow. Understand what works in practice.

Asking powerful questions

 Good coaching is built on the right questions. Ask the questions that encourage people to think differently, explore new possibilities and unlock their potential.

Relationship building

Build strong relationships by understanding your client's needs, aspirations and challenges. Create a safe place where they can share their thoughts and ideas.

Goals and action plans

Practice using goal setting tools to ensure your people can develop effectively and remain motivated to overcome challenges.

Thirty Seven provides instant written and graphical feedback on:

Tone of voice

Do you sound scripted, formal and cold?
Or are you striking a professional and reassuring human tone that tells your employees you care?

Your message

Whether you are briefing your team, providing feedback or communicating change, what message is landing with your audience?
Is it clear? Does it inspire? Is it emotionally engaging?

Eye contact

Poor eye contact and wandering eyes can make you look shifty, uncomfortable and distracted. And your team members will wonder what else you are looking at.

Communication style

Is your style having the right impact?
Can you change your style to match the situation or decision that needs to be made?

Use of filler and weak words

Excessive use of filler words can distract and cause audiences to stop listening and switch off.

How you cope under pressure

Can you keep your composure and remain level-headed during high-pressured and demanding situations and communicate effectively?

Managing awkward questions

Can you handle challenging questions that put you on the spot? What about questions you don’t have the information to answer?



Use of management methodology

What management technique and methodology do you use?
Do you use the BCF Group’s Situation Behaviour Impact model to create clear, focused communication?

Questions asked

Asking the right questions enables managers to make better decisions.
Are you asking enough? Are they open and curious questions that encourage the sharing of thoughts and information?