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The expiry of drug patents and the rising costs of developing new treatments are sure to be hot topics for this industry in the coming years. While on the high street, pharmacies are increasingly being called upon to act as a buffer to GPs and help ease the pressure of the NHS.
There’s lots to discuss and debate and those companies with strong spokespeople and clear messaging are going to be highly desirable for the media. During the last five years alone we’ve designed and delivered courses for over 30 pharmaceutical organisations.
What Media First clients in your sector say
Bayer has been working with Media First for some 12 years. Their training has given our people the skills and confidence to be able to handle any kind of interview successfully. The calibre of journalists has always had a positive impact on our attendees and they have all enjoyed the highly practical approach of learning different interview techniques.
Steve Painter - Head of Corporate Communications, Bayer UK/Ireland
The team at Meda Pharmaceuticals was so impressed with the Media First presentation training that it is now an inherent part of our induction process for all new employees.
Leila Aziz, Head of HR, Meda Pharmaceuticals
“Eleven members of the GSK leadership team have now completed training with Media First on how to deal with the media during a crisis situation. All have commented on how challenging (and fun) it was to learn about the skills involved in portraying a message to the media in often difficult circumstances. The trainers are highly experienced and extremely professional and we’ve benefited hugely from their years of experience.”
Nick Mayers, EHS Director, GSK
Former Science Editor at ITN, Lawrence's role saw him cover all major scientific, medical, health and environment stories. His work has attracted many accolades including 2 BAFTAs, the Queen's silver jubilee medal and the Medical Journalists' Association award for 'Health Journalist of the Year'.
With more than twenty years’ experience as a journalist across print, radio and television, Paul has covered a number of health and pharmaceutical stories and produced films on everything from breakthrough drugs to state of the art research facilities.
Emma began her broadcasting career at BBC WM before becoming a presenter and reporter for BBC Midlands Today. She later became the BBC’s East of England Correspondent, appearing on the 6 and 10 o’clock news, BBC Breakfast and the Today programme.