The expiry of drug patents and the rising costs of developing new treatments are sure to be hot topics for this industry in the coming years. While on the high street, pharmacies are increasingly being called upon to act as a buffer to GPs and help ease the pressure of the NHS.

There’s lots to discuss and debate and those companies with strong spokespeople and clear messaging are going to be highly desirable for the media. During the last five years alone we’ve designed and delivered courses for over 30 pharmaceutical organisations.

What Media First clients in your sector say

The team at Meda Pharmaceuticals was so impressed with the Media First presentation training that it is now an inherent part of our induction process for all new employees."

Leila Aziz, Head of HR, Meda Pharmaceuticals

Bayer has been working with Media First for some 12 years. Their training has given our people the skills and confidence to be able to handle any kind of interview successfully. The calibre of journalists has always had a positive impact on our attendees and they have all enjoyed the highly practical approach of learning different interview techniques."

Steve Painter - Head of Corporate Communications, Bayer UK/Ireland

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The characteristics of a good media spokesperson

If you don’t have anyone to tell your story, no one will hear it. Spokespeople promote their organisation’s achievements and defend its reputation during crisis media management incidents. But…