It’s always a challenging time for fundraisers, but as wages continue to fall behind inflation the generosity of the public is certainly being tested.
Bruised by scandals surrounding Oxfam and Save The Children, the way in which these huge organsiations manage their crisis communications in the media will be key to their continuing fortune. With the current focus on the sector there may also be opportunities for smaller charities with strong spokespeople to get their own messages out and continue to convince us to part with our hard earned cash.