UK businesses are facing a mountain of challenges right now, many of which are predictably tied to the uncertainty around Brexit. Surging inflation and a slowing of consumer spending would appear to be the immediate issues, where as yet unknown, global and European trade restrictions are also likely to be major media talking points in the coming years.

All this alongside the challenges of getting airtime for your company’s latest product or initiative and the benefits of effectively engaging with the media are clear.

What Media First clients in your sector say

Everything a good course should be: punchy, relevant, safe environment, good practical tips, learning by doing."

Eric Morrison - Senior Consultant, Pricewaterhousecoopers

Media First has worked closely with Vodafone to deliver high quality bespoke training for several years.  The attendees have without exception found their training to be useful and relevant when dealing with the media."

Libby Pritchard - Senior Public Relations Manager, Vodafone

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Media training: CEO shows how to survive a negative interview

It was always likely to be a challenging interview. The Iceland supermarket chain had already received some negative media coverage after it emerged it had removed its labelling from some of its…