As an ageing and growing population heaps pressure on the NHS, funding issues, staff shortages and an increasing emphasis on social care are sure to be in the headlines. As will the focus on how private healthcare is picking up the slack on key life-saving treatments, such as cancer care.
Whatever the future holds, those with clear thinking and who can relate to their audience will get the airtime. During the last five years alone we’ve designed and delivered over 250 courses to more than 70 separate healthcare organisations and 50 NHS clients.
We wanted to test our Corporate Communications team and senior leaders in a realistic crisis situation. We chose Media First because they already understand our business through the media training they provide for us, and we know that they have working journalists who would be able to put us through us our paces. And they didn't disappoint. The feedback Media First have given us has been invaluable and we have already sharpened up our processes as a result."
It’s really pleasing to watch someone with very little media experience develop throughout the day. The increase in ability and confidence is visible for all to see. This is down to the trainers and the way the course is planned and delivered. You get a real sense of how it will be in a real life scenario."
Hospitals across the country were hit last week in what has been said to be the biggest ransomware outbreak in history. Around 40 NHS organisations and some medical practices were affected, with…
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