Audience-focused content creation
On-time and on brief
Structured process ensures accuracy
SEO aware but created for humans
Balanced content – not marketing fluff
Think about it. Without the right written content, how do you explain your brand purpose, tell people what you stand for, or convince customers why they should choose you?
Well-researched, informed, and original writing is the foundation of every digital marketing strategy. It can generate leads, improve search engine rankings, position your brand as a thought leader and create media opportunities.
But there is a problem. While most of us can write, few can do it well - creating high-quality content isn't easy.
That’s why we use current working journalists, who have perfected their craft and know how to grab attention, for all our content writing.
They will help your organisation hone its authentic tone of voice and style, add emotion to its content and publish content people want to read.
High-quality content can be packaged in lots of different formats. Here are a few examples of the types of content we write:
Blog posts
No content marketing strategy is complete without blogs.
This short-form content is a great way of ensuring your target audience keeps coming back to your website – where else on your site would you regularly post fresh content?
Blog posts allow customers to get to know your personality and brand voice and better understand your expertise and value.
A good blog post, packed with relevant content, interesting angles, and helpful tips, can position your brand as an industry leader and help you stand out from the competition. And people tend to share them, raising your social media profile.
There are a lot of blogs out there. So, to be successful, you need relevant, interesting, and entertaining material for your audience.
Articles and reports
Need a hand with your annual report, sustainability report or financial update? Maybe you are struggling to nail the executive summary.
Or perhaps you’ve carried out some research, and you need to turn it into a report that will spark the interest of your audience, keep readers engaged, and make them think differently about your product or service.
These can be time-consuming content creation projects.
So why not let us take the strain? And we’ve got a few writing skills tricks up our sleeve to create something that stands out to your audience and appeals to search engines.
eBooks
eBooks are a crucial part of content marketing strategies, offering the ability to demonstrate knowledge, expertise and brand authority in a striking format.
They are a middle ground between blogs and whitepapers and can add a fresh dimension to your content calendar. The best eBooks solve a problem or educate readers while subtly encouraging them to learn more about your business and its services.
They are also a way for your marketing team to gather information about customers and potential customers who will download them from your website after providing contact information - boosting your sales funnel.
Our expert content writers will work with you to research your customers, find unique topics, and create content that will captivate your audience and help you achieve your goals. And our design team can ensure it has an eye-catching look that reflects your brand.
Website content
Does your website need a revamp? Do you need to add new products and services to it?
You’ll need the right words. Why? Because people typically spend just a few seconds skimming a website before deciding whether to move on.
Copy that convinces, compels, hooks them in, and makes them hungry for more is crucial to overcoming this challenge. And you must create a bond and guide them to what makes you different.
The copy must also be optimised for the website search engines with target keywords that match the search intent of your customers. The better you rank in organic search, the easier it is for them to find you. This is where a solid SEO strategy comes in.
email marketing
Whether you have got a new eBook, white paper, podcast, or blog post, they will all need promoting if people are going to find them.
And you can't just do that through social media. Marketing your material through email is crucial. But mailboxes are cluttered with sales copy and marketing content.
To stand out, you will need to add some polish to your email content and show you are offering something timely on relevant topics that is also unusual and promises some human interest.
Not only will your customers click through to your content, but they will keep coming back for more.
White papers
White papers are sometimes accused of lacking the excitement of eBooks. Perhaps it is the name.
But while they may not sound as exciting or glamorous as eBooks, they are a crucial component of an effective content marketing strategy.
White papers are long-form content on the topics that matter to your audience - they educate and convert readers, help solve their problems and guide them to better decisions.
They don’t sell, but instead set the organisation out as an expert in its field, giving them the opportunity to do business with the reader at a later date.
To do this, white papers must be well-researched and based on a credible argument supported by quotes, facts, anecdotes, figures and good writing.
Good white papers can also be repurposed into other content formats, including blog posts, podcasts and webinars, ensuring you get more bang for your buck.
Our brilliant content writing team can also produce articles for trade publications, industry websites, and regional newspapers, as well as speeches, social media posts, digital marketing material, customer testimonials, landing pages, presentations, press releases, video scripts or an online course.
Media First's content editor assisted in some content writing around an important issue that we wanted to bring attention to. The style and quality of writing captured the interest of a national TV broadcaster and as a result we were able to shine the light on the impact of the cost-of-living crisis and how adult education is helping to ease the way.
In addition, we’ve been able to secure a “hot topic” guest slot in one of the main Think Tank publications in Wales as well as social media and a blog article.
Media First's style and excellent journalism led to a captivating piece that got to the heart of the matter. Drawing on theses services meant that we saved time and effort and got us the results we were after.
We highly recommend Media First and look forward to working with them again in the future.
All our written material is produced by current working journalists - people who create compelling content every day.
They are formally trained content writers and always deliver on deadline - so you know you will get your content on deadline. But there is much more to it.
Journalists are great storytellers. They tell stories every day and know how to capture attention and ensure readers feel compelled to keep reading.
Good content informs, educates, entertains and subtlety nudges. Journalists do not write pushy sales material.
They get to the heart of the matter, carrying out detailed research and interviewing experts to gather new information, opinion and insight.
And they deliver authentic and original content which engages audiences, stands the test of time and will increase brand awareness.
We have a pool of content writers – all with different areas of expertise. So, your content will always be written by someone who knows what they are talking about.
We will spend time getting to know you and your business and understand the work you need. And we will then select the best content writer for your project.
Sure. We can produce SEO-ranking content that drives traffic to your web pages.
At a basic level, this means a content writer incorporating your keyword research and internal links into the copy, and creating meta descriptions and titles, so it appears in search engine results pages and builds organic traffic. But a more sophisticated approach is understanding what your audience is searching for and writing content answering those questions.
If you already have an SEO agency, and they are happy to work with us, then that’s great. They do the geeky research, and we create the beautiful words – don’t tell them we said that.
But when creating digital content, we pride ourselves on putting human readers first. They are the ones you need to convince to buy your product or service.
Once that's sorted, we will add the tricks to get your content spotted by Google and other search engines.
There is no easy answer to this. Both eBooks and white papers need extensive research and interviews as part of the content writing process to offer value to your customers.
A survey of 600 writers revealed it takes between 24 and 50 hours to create a white paper. So, to give you a ballpark figure, around four weeks is a reasonable estimate, if all the interviews fall into place.
A one-off eBook can often be shorter in word count but heavier in design. So, it would take a similar time overall. But when we know you will create multiple eBooks, our graphic designers would look to create reusable templates and graphical assets to make things more efficient for the series.
But we will work with you to agree on milestones and deadlines in advance, ensuring the process runs smoothly and you get your white paper or eBook when you need it.
A lot less time than it takes to write an eBook or white paper. But don’t take them lightly.
Good blogs are well-written and require research. A 1,200-to-1,500-word blog should take a content writer about half a day to a full working day.
It will depend on the subject matter, access to your thought leaders or content experts, the existing knowledge of the author and how much research it needs.
Yes. Whether you need a column for a trade publication, local or national newspaper, or industry website, or you need some blogs, our content writing team can help you produce something unique your leaders and experts will be happy to put their name to.
We will work with you to ensure we write content that sounds like something you would say and will benefit your customers and grab their attention.
Journalists write all our copy. They receive hundreds of press releases every week. So, they have a unique understanding of what grabs attention and what reporters ignore.
Our content writing team will work with you to ensure your press release captures the attention of journalists and inspires them to cover your story.
Having a brief is a good start and might be enough for us to give you a quote for the work. But the chances are we will need more when we come to writing for you.
Our content writing team take their craft seriously and like to probe and get to know you and the business before putting pen to paper.
They are a dab hand at research. Part of this will involve interviews with you and your team, either face-to-face, on the phone or through Zoom.
Pretty much all of them.
Our content writing team have written for research and development consultancies, office outfitters, business IT support specialists, air-conditioning companies, universities and trade associations - to give you a few examples.
If we haven’t covered your sector before, we will know a content writer who has. Our team of talented and experienced journalists have covered sustainability, finance, charity, health, travel, engineering, and pharmaceuticals.
We have access to a big team of talented writers. So, we are always available to take on new projects. In short, we’re ready when you are.
Whether you are at the beginning of your content strategy, are struggling to create a consistent brand voice, or need a hand adding some polish to your existing content, we can help.
Get in touch with one of our account managers.
They will explore your content writing needs and ambitions and explain our services in more detail. They can even take you through our writing skills training courses if you are looking to improve your writing abilities.
Where can you find examples of brilliant writing? Books, newspapers or online and the obvious sources, but often it can be found as we go about our everyday lives. Tesco provided a great example of…
Get in touch to discuss your training needs 0118 918 0530 or hello@mediafirst.co.uk or tell us how we can help…
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