Preparation is the key to a successful interview. But sometimes, particularly in a crisis situation, there in no time to prepare as the media are on your doorstep.
How do you manage this challenging situation? Run away and you will be chased down the street by reporters and cameraman. Opt for ‘no comment’ and you’ve just inflamed the situation.
One of our expert trainers, Siân Jones, a working journalist and television presenter, has some advice to help you get through this initial scrutiny successfully and buy some time until you can deliver a more complete message.
Media First are media and communications training specialists with more than 30 years’ experience. To find out more about managing doorstep interviews and our crisis management training, contact us here.