HIGH QUALITY COMMUNICATIONS TRAINING WITHOUT LEAVING YOUR DESK
When people talk about online training, they often picture a simple video call with a tutor.
But we offer much more than that.
If you have trained with us before, you’ll know that we have always encouraged delegates to take an active role in their training through realistic television, radio and TV interviews, where they receive immediate, constructive feedback
Practical and convenient
We wouldn’t feel comfortable offering training that didn’t put delegates to the test, so the crucial practical element of our in-person training also features heavily in our online courses. The format of the interview roleplay is instead more realistic - designed to better reflect the times, when spokespeople might be unable to travel and news organisations are operating with less staff.
For example, instead of a studio television interview, you can expect a down-the-line video interview. Could your spokesperson handle one of those? Would they know the best lens angle or how to cope with those awkward delays?
And rather than coming into a radio studio for an interview, you can expect your spokesperson to be interviewed over the telephone. This brings with it, its own challenges. For a start, you can’t see how the journalist is reacting to what you are saying. And you may have even less time to get your message across than you would in a studio interview.
Telephone print interviews have formed a key part of our training for years and they will continue to do so at a time when this is the most likely format a reporter will use.
Alongside these crucial practical exercises, we use online conferencing software to provide group and one-to-one theory training for your delegates.
And that software allows for these sessions to be fully interactive with video and audio, shared screens, polls, break out rooms and private and group chats.
We can also support this training with a range of out-of-the-classroom learning aids, including short training videos presented by our current working journalist tutors and written material which look at the media challenges and opportunities in your specific sector.