Build confidence before the pressure arrives.

Our training puts you in the hands of the experts - current working journalists.

That means you will work with people who know what it takes to communicate effectively during the most stressful and unpredictable times. And who are best placed to advise on what the media looks for during a crisis.

But they are not just brilliant journalists who have worked on the frontline of some of the biggest stories.

They are also experienced trainers who can pull on extensive first-hand experience of helping organisations of all shapes and sizes ensure they are crisis-ready.

Yes, all our crisis communication courses are bespoke. There is no one-size-fits-all approach to crisis comms training. We believe it must feel realistic and believable and push your delegates. So, we will work with you to understand your concerns, risks and vulnerabilities. And we will design a course that meets your needs and objectives and ensures you can communicate with clarity and confidence if the worst happens.

Crisis management training has many benefits, both for your organisation and your delegates. Here are just a few:

• Improved awareness of the reputational risks for your organisation
• Better understanding of what to expect when crisis strikes
• Improved ability to communicate quickly and effectively when the worst happens
• Confident comms teams and spokespeople who can communicate with clarity, empathy and authority under the most intense media pressure
• Enhanced understanding of roles and responsibilities during a crisis, both among communications professionals and senior leaders
• Ensuring every member of your crisis team understands their role and can contribute effectively in different crisis scenarios
• Transferable skills and influencing strategies

Effective crisis communications and crisis management require more than a training day. And we are great believers in the importance of continual learning, support, access to new resources and the ability to stay on top of your crisis skills. So, you will have the option to give your delegates access to our online learning Essential Crisis Management course for 12 months after your course. This self-study course is a great way to keep your crisis communications skills sharp. Sign up to our blogs, and you will have access to regular analysis of how organisations have managed their reputation in the crisis spotlight. As well as tips and advice on what could have been done differently. The blogs are hugely popular with PR and communications professionals. And they often contain practical resources to aid your crisis response, including risk register and holding statement templates.

Our courses are for everyone who needs to be better prepared for crisis incidents. Typically, we provide training for:

• Senior management teams

• Public relations and communications professionals
• Members of crisis response teams
• Social media team members
• Crisis spokespeople

But everyone in your organisation should have some understanding and awareness of crisis management.

If something goes wrong in your organisation, would your receptionists, security officials and maintenance staff - who all tend to wear branded clothing - know what to do if they were approached by a journalist?

Development does not end when the course finishes.

Delegates receive detailed feedback and continued access to learning resources designed to reinforce and extend the training. Many programmes also include complimentary access to Thirty Seven, our AI-powered communications coach, enabling participants to continue practising key skills after the facilitated training has ended.