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Alexa, show me a car crash interview

Alexa, show me a car crash interview

One media spokesperson endured a particularly torrid time in front of the cameras this week. His interview began with him being unwittingly caught eating the foam from the top of his cappuccino before he went ...

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Crime fighting boss faces the media spotlight

Crime fighting boss faces the media spotlight

Nine media interviews in one morning is by anyone’s standards a tough challenge. But that was the task ahead of Lynne Owens, director of the National Crime Agency, yesterday (14 May) as she appeared on the med ...

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Spokesperson caught out by negative language trap

Spokesperson caught out by negative language trap

On our media training courses we often talk about the importance of spokespeople avoiding the trap of repeating the negative and loaded language used in a journalist’s question. The reason is that even really ...

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Six media interview clips that made us laugh

Six  media interview clips that made us laugh

Let’s face it, the news has become a bit of a goldmine lately for interview disasters and examples of ‘how not to do it’. Some of these instances have been highlighted in this media training blog. Others, howe ...

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