Media Training Blog

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Spokesperson caught out by negative language trap

Spokesperson caught out by negative language trap

On our media training courses we often talk about the importance of spokespeople avoiding the trap of repeating the negative and loaded language used in a journalist’s question. The reason is that even really ...

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The characteristics of a good media spokesperson

The characteristics of a good media spokesperson

If you don’t have anyone to tell your story, no one will hear it. Spokespeople promote their organisation’s achievements and defend its reputation during crisis media management incidents. But there is a big d ...

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Six media interview clips that made us laugh

Six  media interview clips that made us laugh

Let’s face it, the news has become a bit of a goldmine lately for interview disasters and examples of ‘how not to do it’. Some of these instances have been highlighted in this media training blog. Others, howe ...

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