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Five lessons from Musk's costly Twitter meltdown

Five lessons from Musk's costly Twitter meltdown

It’s pretty extraordinary that a Twitter meltdown has wiped $2 billion off a company’s shares. But that’s what happened to Tesla this week after CEO Elon Musk launched a terribly misguided Twitter rant at one ...

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Is it time to call last orders on social media?

Is it time to call last orders on social media?

It seems like a bold move. One of the country’s biggest pub chains has this week called time on all its social media accounts, stating that it does not believe the channels are a ‘vital component of a success ...

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When social media banter hits the buffers

When social media banter hits the buffers

There’s little doubt that in recent times brands have been increasingly inclined to adopt a cheekier, edgier approach on social media. And we are not just talking about online betting company accounts like Pa ...

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Was Paperchase right to apologise?

Was Paperchase right to apologise?

Another day and another corporate apology. Only this one was very different. While we often see organisations say sorry for things like data breaches and services not working as they should, the stationery, ...

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