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8 tips for handling a social media crisis

8 tips for handling a social media crisis

Few things seem to travel faster on social media than public outrage. And major brands and organisations often seem to be in the firing line, forcing them into crisis media management mode, if they’re not comp ...

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Branson’s tweet lands him in a PR pickle

Branson’s tweet lands him in a PR pickle

We’ve probably all posted things on social media that we have very quickly regretted. But for most of us, it hasn’t resulted in being ridiculed in newspaper headlines and berated by other social media users. B ...

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Apology ad leads to further backlash

Apology ad leads to further backlash

It seems that the ‘apology advert’ is becoming an increasingly popular crisis communications tactic. After its data crisis, Facebook ran both newspaper and television adverts to address people’s concerns and r ...

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