Media Training Blog

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Why this was a great apology

Why this was a great apology

Brand apologies can be tricky. All too often we see organisations issue apologies which lack sincerity, sound robotic, attempt to shift blame and have so many conditions applied to them you wonder if they are ...

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Crisis lessons from the 'white saviour' row

Crisis lessons from the 'white saviour' row

When we think of crisis media management incidents we tend to recall those which have embroiled some of the world’s biggest brands. But, as anyone who has been on one of our crisis media management courses wil ...

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8 tips for handling a social media crisis

8 tips for handling a social media crisis

Few things seem to travel faster on social media than public outrage. And major brands and organisations often seem to be in the firing line, forcing them into crisis media management mode, if they’re not comp ...

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