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Should you avoid down-the-line interviews?

Should you avoid down-the-line interviews?

One of the most difficult media interview formats is undoubtedly the dreaded down-the-line interview. It has tripped up many a high-profile spokesperson in the past and it is the type of interview delegates ar ...

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Insult sees interview derail

Insult sees interview derail

It may sound like a fairly obvious media training tip, but insulting a journalist in an interview will not end well. Obvious it may be, but it is also a lesson that not everyone seems to have learned. Just thi ...

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Can you really control a media interview?

Can you really control a media interview?

‘Control’ is a word that comes up regularly in media training. Our current working journalists will regularly talk about the importance of trying to control an interview through techniques like ‘bridging’. Typ ...

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What you can learn from this non-apology

What you can learn from this non-apology

How about this for an apology? "We are sorry that you were upset by the image. We need more snowflakes like you guys in the world – albeit in the Russian Arctic rather than on Twitter." Hardly grovelling is it ...

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