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Our favourite silly season stories 2018

Our favourite silly season stories 2018

As the air-conditioning in our media training studios takes a well-earned rest and our commutes to work triple in time as the kids go back to school, it’s clear that ‘silly season’ has once again come to an en ...

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8 media interview pitfalls you need to avoid

8 media interview pitfalls you need to avoid

Media interviews undoubtedly present a great opportunity and it is hard to rival the good exposure they can create. But they also have the potential to go horribly wrong. As media trainers we often see spokesp ...

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Apology ad leads to further backlash

Apology ad leads to further backlash

It seems that the ‘apology advert’ is becoming an increasingly popular crisis communications tactic. After its data crisis, Facebook ran both newspaper and television adverts to address people’s concerns and r ...

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Unguarded podcast comments lead to media storm

Unguarded podcast comments lead to media storm

Unguarded comments can cause huge headaches for spokespeople, comms teams and organisations. There are plenty of examples of off-the-cuff comments in media interviews and speeches causing brands to go into cri ...

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Spokesperson shows how to handle a hostile interview

Spokesperson shows how to handle a hostile interview

On our media training courses  we often place a lot of emphasis on the importance of spokespeople maintaining their composure during media interviews. All too often we see interviewees fall into the trap of lo ...

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