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How a simple question tripped up a CEO

How a simple question tripped up a CEO

Sometimes it can be the simplest or most predictable of questions which can trip a spokesperson up in a media interview. We have written before in this media training blog about awkward interviews where politi ...

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Ticketmaster's response deepens its 'PR nightmare'

Ticketmaster's response deepens its 'PR nightmare'

Revised messaging, declined interviews and ignored questions. There is plenty to discuss about the way Ticketmaster has handled its latest PR crisis. The box-office giant found itself in the media spotlight la ...

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Five lessons from the strawberry needle crisis

Five lessons from the strawberry needle crisis

It’s a crisis with a difference which has caught our attention today. Australia is in the grips of a food contamination crisis after metal needles were discovered in strawberries. The soft fruit sabotage has s ...

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Branson’s tweet lands him in a PR pickle

Branson’s tweet lands him in a PR pickle

We’ve probably all posted things on social media that we have very quickly regretted. But for most of us, it hasn’t resulted in being ridiculed in newspaper headlines and berated by other social media users. B ...

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