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Five lessons from Musk's costly Twitter meltdown

Five lessons from Musk's costly Twitter meltdown

It’s pretty extraordinary that a Twitter meltdown has wiped $2 billion off a company’s shares. But that’s what happened to Tesla this week after CEO Elon Musk launched a terribly misguided Twitter rant at one ...

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How Southgate hit the back of the media net

How Southgate hit the back of the media net

It turns out football isn’t coming home after all. But while we wipe away our tears and rearrange our plans for Sunday, there is undoubtedly much which can be admired about the England football team and in par ...

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How to write a good crisis holding statement

How to write a good crisis holding statement

When the worst happens you need to be able to respond quickly. And that time frame for responding is constantly changing – the latest thinking suggests organisations have just 15 minutes to respond to a crisis ...

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Why your media spokesperson shouldn't be 'humbled'

Why your media spokesperson shouldn't be 'humbled'

I wrote a post recently explaining why I thought media spokespeople should stop using the word ‘excited’ in media interviews. And it seemed to strike a chord with a lot of you. The responses we received were i ...

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