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How to avoid producing a car crash media interview

How to avoid producing a car crash media interview

I don’t particularly like the term ‘car crash interview’. But, take one look at social media and it is clear that it has become the vogue way to describe media interviews that have not gone well. Even newspape ...

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Expensive mistake results in priceless publicity

Expensive mistake results in priceless publicity

How would you react if your brand made an embarrassing mistake costing several thousands of pounds? You may well try to keep it quiet. You may perhaps shed a few tears over the damage to your bottom line. You ...

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11 phrases that can improve your media interviews

11 phrases that can improve your media interviews

You can find plenty of media training blogs about the words and phrases you should avoid in media interviews. We are responsible for quite a few of them. But are there words and phrases that a spokesperson sho ...

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Crime fighting boss faces the media spotlight

Crime fighting boss faces the media spotlight

Nine media interviews in one morning is by anyone’s standards a tough challenge. But that was the task ahead of Lynne Owens, director of the National Crime Agency, yesterday (14 May) as she appeared on the med ...

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4 lessons from this viral media interview disaster

4 lessons from this viral media interview disaster

It was an interview which saw both the journalist and the spokesperson trend on Twitter. And when you consider that it included accusations of bias together with a few personal insults and ended in a tantrum i ...

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