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‘IS THERE ANY POINT CONTINUING?’ MEDIA TRAINING LESSONS FROM A ‘DISASTERCLASS’

‘IS THERE ANY POINT CONTINUING?’ MEDIA TRAINING LESSONS FROM A ‘DISASTERCLASS’

The Media Landscape
• 12 min
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Join me on The Media Landscape as we dissect a media training 'disasterclass' in the episode titled 'Is There Any Point Continuing?'. We delve into the infamous interview with Treasury Minister Emma Reynolds on LBC, where she faced a grilling from Nick Ferrari over a £12 billion transport funding package. The interview, marred by a lack of preparation and key details, serves as a cautionary tale for media spokespeople. I explore the importance of thorough preparation, knowing your interviewer, and the power of admitting when you don't know an answer. Discover how effective media training can prevent such blunders and enhance communication skills. Tune in for insights and lessons from this toe-curling media moment.