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A RESPONSE THAT WENT BEYOND THE 'BEAR NECESSITIES' OF CRISIS COMMS

A RESPONSE THAT WENT BEYOND THE 'BEAR NECESSITIES' OF CRISIS COMMS

The Media Landscape
• 6 min
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Join me in this episode of The Media Landscape as we delve into an extraordinary tale of crisis communication that goes beyond the 'bear necessities'. When two European brown bears, Mish and Lucy, escaped from Wildwood in Devon, the wildlife charity faced a potential PR nightmare. Instead, it turned into a heartwarming media sensation. The bears' escapade, which involved raiding a honey store, captured headlines worldwide, transforming a crisis into a sweet PR victory. I'll explore how Wildwood's timely and transparent response, infused with compassion, action, and reassurance, turned the situation around. Hear how the charity embraced media attention, shared captivating CCTV footage, and even received honey donations. This episode highlights the power of effective crisis management and the media's appetite for uplifting stories amidst the usual doom and gloom. Tune in for a story that offers both relief and hope.