Radio interview perfectly illustrates dangers of the word ‘if’

The Media Landscape

• 7 min

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Radio can grab attention like nothing else. When a spokesperson delivers a compelling interview, people quickly switch from hearers to listeners. But the same is also true of spokespeople who deliver poor interviews. And there was an interview on LBC last week that grabbed our attention for all the wrong reasons. To read the original article this audio blog was created from, <a href='https://www.mediafirst.co.uk/blog/radio-interview-perfectly-illustrates-dangers-of-the-word-if/'>click here</a>.<a href='http://www.mediafirst.co.uk/'>Media First</a> are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.