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THE STORY OF THE COMMUNICATION COMPANY THAT FAILED TO COMMUNICATE
The Media Landscape
<p>Do you remember the CEO who gave an emotional press conference when her business was at the centre of a massive data breach?</p><p> </p><p>Well, whether it’s just unlucky or accident-prone, barely a year after the worst data breach in Australian history, Optus and Kelly Bayer Rosmarin are back in the crisis communication spotlight.</p><p> </p><p>The telecommunications company’s frail reputation has been further battered by a mass network outage that left people without phone or internet connection.</p><p> </p><p>And its response has been labelled as a "clown show" and a "PR disaster".</p><p> </p><p>To read the original article this audio blog was created from, <a href='https://www.mediafirst.co.uk/blog/the-story-of-the-communication-company-that-failed-to-communicate/'>click here</a>.</p><p><a href='http://www.mediafirst.co.uk/'><b>Media First</b></a> are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.</p> <p><br/><br/></p>