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Lessons from a $2 billion typo
The Media Landscape
<p>Imagine making an error in a press release that is described as a '$2 billion typo'. </p><p> </p><p>Well, that was the situation Lyft found itself in after a rogue zero was added to figures about its predicted financial performance. </p><p> </p><p>And it ensured the ride-hailing company endured a bumpy journey with lots of headlines and media appearances. </p><p> </p><p>To read the original article this audio blog was created from, <a href='https://www.mediafirst.co.uk/blog/lessons-from-a-2-billion-typo/'>click here</a>.</p><p><a href='http://www.mediafirst.co.uk/'><b>Media First</b></a> are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.</p> <p><br/><br/></p>