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Media training lessons from an interview that didn’t happen

Media training lessons from an interview that didn’t happen

The Media Landscape
6 min
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<p>Laura Kuenssberg’s cancelled interview with former Prime Minister Boris Johnson continues to gain lots of attention.</p><p><br/></p><p> What would have been a high-profile interview was canned after she accidentally sent him her briefing notes.</p><p><br/></p><p> The political journalist had been due to speak to him about his memoirs – called Unleashed - but posted on X that the “frustrating” gaffe “obviously means it’s not right for the interview to go ahead.”</p><p><br/></p><p> And the error reminds us of a question we are often asked during our media training sessions. </p><p><a href='http://www.mediafirst.co.uk/'><b>Media First</b></a> are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.</p> <p><br/><br/></p>