Spokesperson finds 'sorry' is the hardest word to say

The Media Landscape

• 6 min

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Apologies – or the lack of them – never seem to drift too far from the top of the media agenda. Accountability matters whether it is a business or an individual. But all too often, ‘sorry’ seems to be the hardest word to say. The latest evidence of this is provided by Liberal Democrat leader Sir Ed Davey, who created a media training case study on how not to handle an interview when under scrutiny. To read the original article this audio blog was created from, <a href='https://www.mediafirst.co.uk/blog/spokesperson-finds-sorry-is-the-hardest-word-to-say/'>click here</a>.<a href='http://www.mediafirst.co.uk/'>Media First</a> are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.