What does it mean to be an authentic media spokesperson?

The Media Landscape

• 6 min

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Authenticity has become something of a buzzword in recent times. It is a term applied to just about everything, from authentic leaders and marketing to, authentic furniture and clothing. Although everyone seems to seek authenticity, few people can define what it is. Look it up in the dictionary, and you will find terms like ‘genuine’, ‘accurate’, ‘reliable’ and ‘not a copy’. When applied to people, it seems best defined as ‘being yourself’. But when it comes to media interviews it is not as simple as that. In this <a href='https://www.mediafirst.co.uk/blog/what-does-it-mean-to-be-an-authentic-media-spokesperson/'>blog</a> that has been converted to audio, we look at what it means to be an authentic media spokesperson. <a href='http://www.mediafirst.co.uk/'>Media First</a> are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.