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Are you following these six steps of a great apology?
The Media Landscape
<p>Saying sorry is a crucial part of crisis communication. </p><p> </p><p>Get it right and you can diffuse the situation, minimise the reputational hit and rebuild trust.</p><p> </p><p>But when apologies go wrong, they can make the crisis worse.</p><p> </p><p>A new book shines some light on how to get it right and breaks down apologies into six steps.</p><p> </p><p>To read the original article this audio blog was created from <a href='https://www.mediafirst.co.uk/blog/are-you-following-these-six-steps-of-a-great-apology/'>click here</a>. </p><p> </p><p>Media First are media and communications training specialists with more than 35 years of experience. </p><p> </p><p>We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.</p><p><a href='http://www.mediafirst.co.uk/'><b>Media First</b></a> are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.</p> <p><br/><br/></p>