‘About the size of a double decker bus’ – how to make numbers count in your media interviews

The Media Landscape

• 7 min

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A weather bulletin may seem likely an unlikely starting point for a <a href='https://www.mediafirst.co.uk/services/media-training/'>media training</a> blog.But a recent one contained a brilliant example of how spokespeople should use numbers in media interviews.The presenter showed a photograph of giant waves caused by Storm Noa that swept across the UK last week.And he said: “The waves were thought to be eight metres high – that’s about the size of two double-decker busses.”Why is that such a great way to make numbers memorable?To read the original article this audio blog was created from <a href='https://www.mediafirst.co.uk/blog/about-the-size-of-a-double-decker-bus-how-to-make-numbers-count-in-your-media-interviews/'>click here</a>.<a href='http://www.mediafirst.co.uk/'>Media First</a> are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.