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What are the characteristics of a good media spokesperson?

What are the characteristics of a good media spokesperson?

The Media Landscape
7 min
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<p>If you don’t have anyone to tell your story, no one will hear it.<br/><br/>Spokespeople promote their organisation’s achievements and defend its reputation during crisis media management incidents.<br/><br/>But there is a big difference between talking to the media and getting your messages across to the audience you want to reach.<br/><br/>Each media situation is different, and every spokesperson will have their unique style.<br/><br/>But there are characteristics effective spokespeople have – and we outline them in this <a href='https://www.mediafirst.co.uk/blog/the-characteristics-of-a-good-media-spokesperson/'>blog</a> that has now been converted to audio. </p><p><a href='http://www.mediafirst.co.uk/'><b>Media First</b></a> are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.</p> <p><br/><br/></p>