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‘A waste of airtime’ – how a TV interview went horribly wrong
The Media Landscape
<p>Imagine if your approach to a media interview was described as ‘wasting airtime’.</p><p> </p><p>Or if the presenter wrapped it up by saying, “It is an interesting policy – even if we don’t quite understand it.” </p><p> </p><p>And the newspaper reports that followed suggested you have been ‘skewered’. </p><p> </p><p>With feedback like this it’s easy to understand why media spokespeople need ongoing support and media training ahead of their media appearances. </p><p><b> </b></p><p>To read the original article this audio blog was created from, <a href='https://www.mediafirst.co.uk/blog/a-waste-of-airtime-how-a-tv-interview-went-horribly-wrong/'>click here</a>.</p><p><a href='http://www.mediafirst.co.uk/'><b>Media First</b></a> are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.</p> <p><br/><br/></p>