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Did this spokesperson rely on an aide to deliver his media interview message?
The Media Landscape
<p>Did you see the BBC interview with the Royal Mail boss about the postal workers' pay dispute?<br/><br/>Did you spot anything unusual about it?<br/><br/>Well, it seems he may have had an aide writing responses or crucial points for him on a whiteboard as he spoke.<br/><br/>And it distracted from the message he wanted to get across.<br/><br/>In this <a href='https://www.mediafirst.co.uk/blog/did-this-spokesperson-rely-on-an-aide-to-deliver-his-media-interview-message/'>blog</a> that has been converted to audio, we look at the fallout from the interview and why it was so damaging.<br/><br/>We also explore some similar disruptions in media interviews and whether comms professionals should sit in on media interviews. </p><p><a href='http://www.mediafirst.co.uk/'><b>Media First</b></a> are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.</p> <p><br/><br/></p>