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How a message muddle created global headlines
The Media Landscape
<p>How was your Christmas?</p><p>Well, hopefully, it was better than that experienced by the doctor surgery – and its shocked patients - that saw a message muddle create panic and damaging global headlines.</p><p>The practice had intended to send its patients a Christmas message.</p><p>But instead, managed to wrongly inform them they had “aggressive lung cancer with metastases”</p><p>In this blog that has been converted to audio, we look at the crisis communication lessons that can be learnt from this Christmas horror story.<br/><br/>To read the original blog that this audio blog was created from click <a href='https://www.mediafirst.co.uk/blog/how-a-message-muddle-created-global-headlines/'>here</a></p><p><a href='http://www.mediafirst.co.uk/'><b>Media First</b></a> are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.</p> <p><br/><br/></p>