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What can you learn from the Bud Light PR disaster?
The Media Landscape
<p>Should organisations get involved in political activism and use their platforms to raise awareness of issues and pursue lasting change?</p><p>Or is getting involved worth the risk of controversy and alienating customers?</p><p>These are questions many companies are increasingly trying to answer. </p><p>And one of the world’s biggest beer brands has produced a case study on how not to do it.</p><p>To read the original article this audio blog was created from <a href='https://www.mediafirst.co.uk/blog/what-can-you-learn-from-the-bud-light-pr-disaster/'>click here</a>.</p><p><a href='http://www.mediafirst.co.uk/'><b>Media First</b></a> are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.</p> <p><br/><br/></p>