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Crisis comms lessons from ‘one of the largest hacks in history’

Crisis comms lessons from ‘one of the largest hacks in history’

The Media Landscape
6 min
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<p>Your company is at the centre of one of the biggest data hacks in history.</p><p><br/></p><p>What do you do?</p><p><br/></p><p>How do you respond to the crisis comms incident?</p><p><br/></p><p>Do you stay quiet, hope the hack is not as bad as is being suggested and the media attention goes away?</p><p><br/></p><p>Or apologise, seek to reassure customers and let them know what action you are taking to protect them?</p><p> </p><p>To read the original article this audio blog was created from, <a href='https://www.mediafirst.co.uk/blog/crisis-comms-lessons-from-one-of-the-largest-hacks-in-history/'>click here</a>.</p><p><a href='http://www.mediafirst.co.uk/'><b>Media First</b></a> are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.</p> <p><br/><br/></p>