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Can a rebrand rebuild trust after a crisis?
The Media Landscape
<p>How do you solve a problem like the CBI?</p><p>The scandal-hit trade body, which represents 190,000 businesses, has been in full crisis mode since The Guardian reported claims of workplace misconduct, harassment and sexual assault.</p><p>Former boss Tony Danker has been sacked following complaints about his behaviour and many organisations have moved to distance themselves from the lobby group.</p><p>Now its new boss has suggested a rebrand could be part of the efforts to rebuild its reputation.</p><p>To read the original article this audio blog was created from <a href='https://www.mediafirst.co.uk/blog/can-a-rebrand-rebuild-trust-after-a-crisis/'>click here</a>.</p><p><a href='http://www.mediafirst.co.uk/'><b>Media First</b></a> are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.</p> <p><br/><br/></p>