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Should brands avoid getting involved in issues and take a stand?
The Media Landscape
<p>It is a question increasingly being asked amid accusations of posturing for profit and virtue signalling.</p><p>And a recent story that has received plenty of attention has brought it to the forefront again.</p><p>While much of Europe has been affected by soaring temperatures and wildfires led to holidaymakers being evacuated in some countries, the banking affairs of former MEP have gripped UK headlines.</p><p>To read the original article this audio blog was created from, <a href='https://www.mediafirst.co.uk/blog/the-crisis-communication-lessons-you-can-learn-from-the-coutts-saga-and-what-it-tells-us-about-woke-brands/'>click here</a>.</p><p><a href='http://www.mediafirst.co.uk/'><b>Media First</b></a> are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.</p> <p><br/><br/></p>