Why Use Media First

• We research your organisation thoroughly and work with you to develop a tailored training course most relevant for your candidates

• We have more than 18 years experience and expertise in delivering specialist communications training with blue chip clients

• We have more than 20 tutors, all of whom are current working journalists the majority of whom have worked with us for more than five years, and are also expert trainers (not all journalists are). They are not trainers who have never worked in the media, ex-journalists who are now full time trainers, or actors enacting the role of journalists

• Our journalists operate under a strict non-disclosure contract which protects the client when discussing sensitive issues, and removes any conflict of interest

• We operate out of our own fully-equipped radio and TV studios set in a superb countryside location, just off J13 of the M4 near Newbury, Berkshire, and our associated studios in London, EC2. We also train at your premises and we have access to training locations across the UK as required

• All our courses are completely confidential

• We remove the fear and myths about journalists and interview opportunities

• Our emphasis on message, sound bite, quotable quote development and control means that your candidates will develop an instinct to distil the most essential, newsworthy and engaging content for their audience

• From pre-meeting to follow-up we provide you and your candidates with on-going support

• Your candidates will experience a minimum of three different media interview styles as per your agreed programme from press, TV and/or radio live and pre-recorded, telephone, one to one, down the line, sound bite to door-stepping, press conference and on the sofa

• Within our pool of trainers we have the right tutors to match the level of expertise, experience and gravitas of your candidates from new spokespeople right the way up to the board

• Each participant will leave the course with a file of easy reference handouts and a comprehensive booklet called "making the most of the media" together with DVD(s) of their performance and written feedback after the course

• Course attendance qualifies all participants to access Media First's media coaching helpline for up to 12 months following a course

Let me thank you and your team for an excellent job in Barcelona... they did a superb job at engaging the group quickly and helping them achieve considerable and tangible results in a short space of time.

- Julian Cacchioli, Vice President, Corporate Communications EMEA, Herbalife Europe Limited