Press Releases
Is it news?

Anyone can write a press release; few can write press releases that are published. It takes real skill to construct an argument on paper that interests a journalist, entertains a reader and still makes the points you seek to make.
'So what?'
Media First teaches you to spot what makes an effective new story, how to avoid the 'So what?' factor that condemns many releases to the bin. Our practising journalists know what infuriates their colleagues, how important it is to avoid jargon and hype and can show, in practical exercises, how to get your story on their agenda.
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