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Insult sees interview derail

Insult sees interview derail

It may sound like a fairly obvious media training tip, but insulting a journalist in an interview will not end well. Obvious it may be, but it is also a lesson that not everyone seems to have learned. Just thi ...

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Can you really control a media interview?

Can you really control a media interview?

‘Control’ is a word that comes up regularly in media training. Our current working journalists will regularly talk about the importance of trying to control an interview through techniques like ‘bridging’. Typ ...

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What you can learn from this non-apology

What you can learn from this non-apology

How about this for an apology? "We are sorry that you were upset by the image. We need more snowflakes like you guys in the world – albeit in the Russian Arctic rather than on Twitter." Hardly grovelling is it ...

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Campaigns trigger social media backlash

Campaigns trigger social media backlash

‘Insulting’, ‘damaging’ and ‘the worst marketing I have ever seen’. These are just some of the words and phrases used in response to two PR campaigns which have both been met with a huge backlash and forced th ...

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