Media Training Blog

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What you can learn from this infamous interview

What you can learn from this infamous interview

We have a library of media interviews which we use during our media training courses to illustrate particular points. It contains both examples of good interviews and those that are often referred to in the so ...

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The H&M crisis: A tale of multiple apologies

The H&M crisis: A tale of multiple apologies

If at first you don’t succeed, try again. This was the approach taken by fashion brand H&M when it found itself in a major crisis media management situation. The Swedish retailer faced an online backlash, ...

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