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Thirty Seven is a journalist led content creation and web design agency.

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Was Paperchase right to apologise?

Was Paperchase right to apologise?

Another day and another corporate apology. Only this one was very different. While we often see organisations say sorry for things like data breaches and services not working as they should, the stationery, ca ...

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So, what’s wrong with ‘so’?

So, what’s wrong with ‘so’?

It’s hard to imagine that a two-letter word can cause quite so much anger. But its use has been described as a ‘linguistic epidemic’ and such has been the recent level of anger from listeners of an influential ...

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Seven phrases you shouldn't use during a crisis

Seven phrases you shouldn't use during a crisis

Words are powerful and during a crisis you need to choose them particularly carefully. Well-chosen language will help an organisation take control of the incident and show its customers it really cares. A poor ...

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How to make your PR pitch stand out to journalists

How to make your PR pitch stand out to journalists

“Hello, I hope you are well?” It’s an opening sentence of an email that’s guaranteed to make a journalist's toes curl.  Although your intentions are undoubtedly as genuine as Priti Patel’s, being unable to spo ...

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Our favourite 280 character tweets

Our favourite 280 character tweets

This was the week where Twitter decided that 140 characters simply aren’t enough after all. After a brief trial run, the social media platform doubled its limit to 280 characters for all users While it remains ...

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Arrogant interview leads to social media mocking

Arrogant interview leads to social media mocking

It wasn’t the longest interview, but it was certainly eventful. During his appearance on Newsnight Anthony Travers, chairman of the Cayman Islands Stock Exchange, managed to dismiss the so called ‘Paradise Pap ...

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