Media Training Blog

How not to handle a negative story

How not to handle a negative story

If we only had to deal with good news, life would be a lot easier for PR pros and media spokespeople. But, of course, it is inevitable at some point you are going to have to deal with negative stories and cris ...

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How to handle the media during a product recall

How to handle the media during a product recall

If you have already bought your summer holiday wardrobe, the news that ‘thousands’ of flip-flops are being urgently recalled because of a cancer risk may have caused some concern. Discount fashion store Primar ...

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Work experience teen's tweets create a PR triumph

Work experience teen's tweets create a PR triumph

Would you put a work experience teen in charge of your corporate Twitter account? How about if that account had 161,000 followers and was often dominated by tweets from disgruntled customers? It certainly soun ...

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