Media Training Blog

Media training: Councillor faces taxing interview

Media training: Councillor faces taxing interview

On our media training courses we are often asked 'what makes a story newsworthy?' Our answer is that journalists look for the TRUTH. This is an acronym used to explain the ‘newsworthy’ term and it means report ...

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How to persuade a reluctant media spokesperson

How to persuade a reluctant media spokesperson

It’s probably a scenario which will be familiar to many of you. Your pitch has gained a journalist’s attention and good publicity and widespread coverage are only an interview away. The only problem is the spo ...

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Doorstep interview claims another victim

Doorstep interview claims another victim

The doorstep interview is the one every spokesperson wants to avoid. After all, who would want hordes of journalists and cameramen gathered outside their home or place of work? Rarely are they there to report ...

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Has ‘sorry’ become an overused word?

Has ‘sorry’ become an overused word?

Elton John once sang that ‘sorry seems to be the hardest word’, but if you look at the social media accounts of transport companies it seems all too often to be the first thing they say. This year alone, and r ...

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