The Press
Whether it's pure news reporting or comment and analysis, the press remains as important as ever. Knowing how the press gathers and chooses the stories it runs and how it sieves and analyses the information it collects is vital to good media relations.The media feeds off itself; stories in the trade, regional and local press one day end up as national news the next. And the internet plays its part too, making information immediately accessible worldwide, 24/7. All of these sources demand content, all are opportunities for coverage.
Opinion Is All
In broadcasting the audience hears only what you say - the press have more time.
Time to edit and analyse, to seek opinions that may not match your own and to add their own comment.
Real Experience
Media First press interviews show how it happens in reality. The interview you give is taken right through the editorial process so you can see a final, printed version and judge how much of your original intention remains.
It's a unique method of training course that helps you keep control of the message and learn how best to put your side of the argument.
Press Conferences
Running a press conference is a fine art: done well they are invaluable, done poorly they can be counter-productive and a waste of resource. Media First knows and understands press conferences from both sides - the journalist's as well as the organisers - and can show how they can be run and organised to the benefit of both parties.
Press Releases
Anyone can write a press release; few can write press releases that are published. It takes real skill to construct an argument on paper that interests a journalist, entertains a reader and still makes the points you seek to make.
